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Your site will be demoted by Google if you have terrible app install ads

After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly.

App install interstitials that hide a significant amount of content provide a bad search experience


App install banners are less intrusive and preferred


Use Mobile-Friendly Test to check if your site is mobile friendly.

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